Responsibilities
I led the UI/UX design for Orangutan.gg’s website, targeting a sophisticated and interactive interface for esports fans. My role involved creating wireframes, interactive prototypes, and final visual designs in Adobe XD, aimed at showcasing team rosters, live match updates, and player achievements effectively.
Collaboration
The project required close collaboration with content teams to ensure seamless integration of all website elements. I participated in continuous feedback cycles with marketing and technical teams to optimize the user experience. A key part of my role was also to ensure smooth handoff of Adobe XD prototypes to the web development team for accurate implementation.
Challenge
One of the major challenges was designing a user interface that could handle live updates of matches and detailed player stats without overwhelming the users. Balancing high functionality with aesthetic appeal was crucial, especially to cater to a diverse audience ranging from hardcore gamers to casual visitors. Ensuring the website was responsive and maintained high performance across all devices added complexity to the design process.
Outcome
The redesign of the Orangutan.gg website led to a marked increase in user engagement, with noticeable improvements in site traffic and user session duration. The interface was praised for its ease of use and engaging design, significantly enhancing the site’s appeal and supporting Orangutan.gg’s growth in India’s esports community. This project not only boosted the brand’s digital presence but also played a pivotal role in enhancing community interactions around the esports scene.
