Responsibilities
Design marketing graphics and videos for a ScoutX, focusing on Instagram posts, stories, and reels. Ensure a consistent brand identity while showcasing the app's earning potential and Sports & Players'NFT features across various platforms.
Collaboration
Collaboration was vital in creating a cohesive and successful Campaigns. I worked closely with marketting team and content creators.
Challenge
The challenging part was to get new users to try ScoutX. In 2021 crypto has just started to boom in India. And it was tough to make the audience understand about the difference in sports betting and crypto E-sports. About after 12 scrap video, the 13th got uploaded on youtube as a walkthrough for the user.
Outcome
We managed to get 80k+ Views in first month of the video and the user turnaround was a positive +60%. Making it a good start for 2021. User were starting to understand who crypto becomes a monitory value with sports players.
